Search Engine Optimisation (SEO)
Search engine optimisation (SEO) encompasses a number of skills and services which come together to provide all the required ingredients for a website to rank high on the major search engines and directories like Google, Bing, Yahoo, for chosen search terms. It is paramount to the success of your website in attracting new customers that it is found easily, not just for the most popular but also the most relevant search terms.
Our SEO services include
- keyword, competitor and market research
- website optimisation, including on page factors and structure
- premium directory submissions
- ethical link building
- optimsation for Pay-per-click (see our Adwords/ pay-per-click services here)
- social media optimsation (see our social media optimsation services here)
- analysis, reporting and online marketing campaign management
Keyword research is the first stage in any website optimisation or search engine optimisation campaign. Invariably there are many search terms relevant to a website and the products and/or services that it offers. Keyword research narrows the list down to the most popular and the most relevant search terms to the website, which we will then base your campaign on.
Website ‘On-Page’ Optimization
No two website optimisation projects are the same and there are many factors which influence the level of work required on an existing website. On looking at your existing website and running tests we will be able to recommend the most cost-effective website SEO strategy. If your website is new and in development now is the best time to consult us regarding on-page website optimization as many important elements can be incorporated at the design stage.
The best link building occurs naturally when your site provides good quality and original content and services which encourage others to link to you, however sometimes you need to actively pursue links as the number and quality of links to your website is a major element in your website’s ranking power. Good quality link building is not only essential in achieving top search engine rankings, it effects the long term reputation and success of your website.
Bad links can hurt your website!
Linking your site to bad neighbourhoods can encourage the search engines to penalise your website, as can links back to you from the same low-quality (‘spammy’) sites. Bad neighbourhoods are not as easy to spot as you might think but our experience and knowledge of the latest SEO practice will ensure that you gain good quality, relevant links which will boost your rankings.
How Much Will My SEO Campaign Cost?
Every website requires a different level of work and no two search engine optimization projects are the same. We have a variety of packages and services available to suit all budgets. Our online marketing services are available on a monthly rolling basis and are a flexible and cost-effective way to promote your website. They are available separately or in conjunction with our other web design services.
FREE Site Audit!
Our Kintoweb Sussex SEO written reports offer in-depth advice on how to optimise and promote your website. Should you not have the skills in-house to make the necessary changes we will suggest the most cost effective solution for you.